I set up Develop Your Palate in order to share information about new and different wines out there and more recently some fantastic crafts beers. I don’t claim to be an ‘expert’ as there are so many wines and beers out there to discover with new ones every day! However, through my blog, I hope to highlight and share the stories of a range of diverse and interesting beers and wines.
My experience in tasting also includes being an Associate Judge on the quarterly Scoop Magazine Panel Tastings and regularly tasting with key press. For 3 years while I was in Perth, I regularly tasted on the Liquor Baron bi-monthly panel tastings.
My business has since grown and includes:
- Corporate and personalised tastings
- Advising clients on cellar investing
- Wine education
- Represent brands at consumer and trade events
When I’m not tasting wine, I work as a Digital Marketing Specialist advising clients how to navigate through the online space which covers:
- Website audit and maintenance
- Google Analytics and Google Search Console
- SEO & Blogging
- Digital advertising (GoogleAds, Facebook advertising, Facebook competitions)
- Social media management (Facebook, Twitter, LinkedIn, Instagram)
- Electronic direct marketing using MailChimp and Campaign Monitor
- Management of Customer Feedback Digital Channels (Yelp, Google My Business)
- Creating brochures using Adobe Photoshop & InDesign
As my life has changed, my blog has altered slightly. In addition to writing about recent vineyard trips and tastings, I also share my tips for sight seeing in different city breaks.
However my main focus is wine. I discovered my passion in wine when I lived in Bordeaux in 2001 when I was studying French and Italian translation. I returned to the UK the following year to graduate with a BA (Hons) in French and Management Studies and joined the Majestic Wine graduate trainee program. After passing both the WSET Advanced Certificate Level 3 in Wines & Spirits in 2004 and the WSET Diploma Level 4 in Wines & Spirits in 2007 (both with merit) a the Wine & Spirit Education Trust in London, I continued to work in the UK wine trade. My time with Raisin Social Ltd and Westbury Communications meant I was fortunate to meet winemakers from around the world and taste their wines. I also attended press trips as part of ‘The Discover The Origin’ campaign, visiting over 20 wineries in Burgundy in 2009-2010 where I returned last year. While living in Europe I was lucky to be able to taste some remarkable wines at the vineyards in Valencia, Bordeaux, Burgundy, Côtes du Rhône, Luberon and Provence. Since moving to Australia over 3 years ago, I have been to wineries in the Hunter Valley, Margaret River, Swan Valley and the Great Southern in WA.
Now based in Adelaide, I continually taste and visit as many wineries as the weekends and evenings (and life) will allow as I would like to start my Master of Wine in the next 7 years. It is a rigorous and difficult exam which started in 1953 and every year, only 6 out of the 21 who sit the exam, pass. Currently there are 372 Masters of Wine in the world and I hope to join their ranks one day.
You can contact me at
ruth [at] developyourpalate [dot] com
Enjoy your wines!